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difference between Resonnaire hand knotted rugs and Ernesta

The Booming Custom Area Rugs Market: A Quickly Rising Industry

You might not think about rugs every day, but you probably walk on one every day. The demand for quality rugs has increased in the past decade. Keep reading to learn about this booming industry and the world’s demand for beautiful rugs.

The Current Custom Area Rug Market

The demand in this industry is forecasted to grow substantially in the next decade, but the current market size is also quite impressive.

While you may not think about rugs every day, you can find them in practically every home and many businesses. An analysis of the Global Carpets and Rugs Market size and share revenue was valued at approximately $78.12 billion as of 2021. It's projected to soar to over $8 billion by the end of 2022.

In some ways, the COVID-19 pandemic contributed to this rise in custom rug demand. As people spent more time in their homes, the little details became more important, like the comfort and design of an area rug.

Many people don’t want to settle for a product; they want to be head over heels for it. Therefore, people turned to custom area rug companies, allowing them to curate their space to their exact vision. For this reason, the custom rug market is growing just as quickly as the standard carpet and rug market.

Forecasts from years ago predicted little growth, so the increase in demand has surprised many. But it’s also turned the carpet and rug industry into one of the largest retail markets.

The Future of the Custom Area Rug Market

The demand for high-quality custom area rugs is not slowing down anytime soon. As more people work from home and prioritize the comfort and aesthetic of their space, area rugs become more popular.

Custom Market Insights predicts that the market size and share revenue will increase to $120 billion by 2030, exemplifying the wild and lasting success expected from this industry.

Custom Rug Demand

The consumer base for this booming market is not happy with basic rugs. Consumers want distinct rugs to make their space unique. A few types of rugs are currently in high demand, including but not limited to:

  • Living room rugs
  • Office rugs
  • Braided rugs
  • Bedroom rugs
  • Shag rugs
  • Wool rugs
  • Animal skin rugs
  • Pet-friendly carpets 
  • Self-cleaning carpets
  • Stain resistant carpets
  • Airo carpets (fully recyclable carpets)
  • Waterproof carpets
  • Silk area rugs
  • Cotton area rugs
  • Sisal area rugs
  • Jute area rugs
  • Seagrass area rugs
  • Synthetics area rugs


Who Is Ernesta?

Ernesta is a new custom rug company started by Peloton’s former CEO, John Foley. Foley and two other Peloton cofounders have seen the rising demand for custom area rugs and decided to create a company to fulfill these demands.

Their move to this market exemplifies how successful the rug industry is, as they see an opportunity for significant profits. The jump from virtual workout classes and stationary bikes to custom area rugs is strange, but Foley and his partners acknowledge the impressive boom in this industry. 

While Ernesta preaches about quality and customizability, their practices suggest they only began this company to take advantage of the demand for custom area rugs and carpets.

Resonnaires Handmade Custom Area Rugs

hand knotted custom area rug

Resonnaire Home creates truly custom, handmade rugs for a fraction of the price of most competitors. Resonnaire prices their rugs anywhere from $4 to $15 per square foot, offering consumers the highest quality product for the lowest possible price.

Resonnaire Home wants everyone to curate the home of their dreams and believes a significant aspect of that is what goes under their feet. Resonnaire is a direct-to-consumer brand that uses the heritage of artisan craftsmanship to create stunning and personalized products. Browse all products!

Their high-quality handmade rugs and reasonable prices are the epitome of accessible luxury!

Ernesta Rugs Vs. Resonnaire Home

When you’re ready to order a custom area rug, you have many options to choose from. Two new custom rug companies in the industry are Resonnaire Home and Ernesta Rugs, but how do they compare?


When comparing Resonnaire Home’s and Ernesta rugs' product quality, there is no contest. Resonnaire Home crafts hand-knotted, impeccable rugs with care and attention. On the other hand, Ernesta Rugs uses factories and machines to cut their rugs, diminishing the quality and personality of the product.

Resonnaire Home prides itself on offering the finest craftsmanship in the industry. They craft art you can live and walk on, instead of cookie-cutter rugs that you could find in any basic furniture store.


While Resonnaire Home tries to keep its rugs as affordable as possible without compromising quality, Ernesta does not hold the same principles.

The Ernesta rugs can be more than twice the cost of Resonnaire Home rugs, competing with the most expensive rug producers in the industry. But Resonnaire Home is more focused on creating top-quality custom rugs made with passion and dedication.


While Ernesta sells itself as a custom rug company, the products can only be customized to a degree. Essentially, they offer 50 styles and five colors, still granting the creativity and design control of the consumer. In this way, Ernesta is planning to be more than just a standard carpet and rug company.

For a truly unique and custom rug that fits your vision, you need to order from a company that focuses on meeting the customer’s vision, not churning out basic styles and making a large profit.

The Bottom Line

It’s easy to see carpets and rugs as just another product, but they’re more than that. Surrounding yourself with quality products that appeal to your senses can elevate your mood and improve your mental health.

Resonnaire wants you to love your rug, so it brings you joy every time you see it and offers your feet top-notch comfort.

While the carpet and rug industry is booming, not every company in the arena offers what Resonnaire can give you. Order a custom area rug from Resonnaire so you can enjoy the best quality at a low price.

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